In my mind, everything needs to be extraordinary and fantastic, and out-of-this-world. Yet all these things can only be achieved with temperance—knowing how to subtly color the unimportant parts so that the highlights will seem vibrant, brighter than ever. Like my clothes, I like wearing neutrals so that I can fully embrace color as I receive it. These are also the colors of my life: the mundane events are happily shaded in heather gray or silver-hued stone, but the highlights are in fire engine red, eggplant, saffron, amber, cobalt blue, and fuchsia.
I was reminded of my multi-colored existence today when I attended the exclusive tea party at The Peninsula for Lola Casademunt, the newest accessory and RTW brand of Rustan's Department Store. The Casademunt ladies came in prints and bright colors that brought cheer to my dreary day. Having grown up in Rustan's (I was a mall rat in college and the girls on the first floor of Rustan's Makati knew all of my preferences), the first thing I asked was where they'll put up the display for the brand. Apparently, it'll be in the ladies resort wear section, between the bikinis and the shoes!
Her story is pretty impressive: She was discovered by an agent working in fashion, and was urged to start commercializing her designs. Taking this suggestion to heart, Lola then distributed her pieces in retail shops. In less than two years, her products were made widely available in Spain, and soon after, all over the world—in countries like Italy, France, United Kingdom, Greece, Japan, China, Dubai, and finally, Manila.
During the tea party, I had the chance to get practice my limited Spanish vocabulary (just enough to exchange pleasantries and get a photo with the family) with the matriarch, Dolores "Lola" Casademunt and her daughters Maite Gasso and Maria Mar Gasso. Maite and Maria Mar takes care of company management, but the presence (and essence) of Lola still remains.
Maita explained how their market is trendy, and always on the lookout for new things. The woman Maita had in mind already has everything she needs. And so she wants to create a new kind of experience for her: " I want her to go to our corner and say: Wow, lovely! I must take it with me." More than creating products set get the shopper's pulse racing, she enjoys the idea of being able to transmit something and create that 'moment' of bliss when one comes across an item they love.
|F/W '13 Lookbook via www.lolacasademunt.com|
Even so, trends are just one of their inspirations for designs. "We follow the trends but we always think of other things. We are a very competitive company," says Maita. "When the iPad was in the market, we immediately had the Swarovski case. But I always like to have something new—in technology, adapt to the woman's capricciosa. I like capricious things. I look for this [quality]. People go to the Lola corner to find something different," she adds.
As to where they get their idea, she's quite lucky to find it on the road. "We travel a lot, we are always on the road because our business is like this. [While traveling] you get creative when you see many things, many things, many things, (I love this girl, she likes repetition!). After you have a mind full of ideas, then you develop it."
Here are some of my photos from the fun afternoon. Enjoy!
|S/S '13 collection tableau|
|"Great minds think alike—that's how trends are made."|
My good friend Mia Borromeo of Tatler and THE Susan Joven of Visions and Expressions
|I'm the only one in black! L-R Maria Mar Gasso, Lola Casademunt, and Maite Gasso|
|This chain mail cuff speaks to me|
|Yum. I had too much canapes.|
|But this is the killer piece! They deconstructed the rosary as an accessory.|
The Rustan's touch: Handwritten thank you notes.